LOÏC POTJES
Sparring partner to CEOs
An experienced peer and co-thinker. For accelerating scaling at points of strategic inflection.
LOÏC POTJES
Sparring Partner to CEOs
An experienced peer and co-thinker. For accelerating scaling at points of strategic inflection.
My style is direct. No reassurance. The hard questions, relentlessly.
Unbiased from any current trajectory lock-in. Every voice close to you is invested in the path you are already on. I am not.
What it means for you: Every angle that matters gets uncovered. Expanding the level of ambition for your business.
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The people closest to your business — board, investors, exec team, and to you — are vested at the coalface with you. They have often lost the perspective to ask the questions that matter most. I am not. So I will. Every session.
Scaling is in my DNA.
My analytical mind reads, fast, what is blocking your business — across markets, industries, leadership, organizational structure, go-to-market engine…
What it means for you: Consistently and surgically surfacing the 80/20 next steps in the right sequence. For maximum compounding velocity.
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The lens runs across what actually blocks scale, what needs to shift, what needs to accelerate — your markets and the cycles they are in, your strategy and your scaling levers, your products and services, your business and its structure, your leadership team and whether it is fit for this next chapter, you and whether you are flowing in your zone of genius 80% of the time. Surfacing the misalignment, surfacing what unlocks the next level. Relentlessly.
I am wired to find a better, faster, smarter way.
I co-create acutely tailor-made scaling journeys — constantly updating for real-time relevance. Avoiding the trap of static, one-size-fits-all scaling playbooks or CEO coaching methods.
What it means for you: The strategic calls and the shifts you need get surfaced real time — uniquely tailored to your context and reality. You benefit twice: from what works impactfully for you, and from the compounded learnings across 65 CEOs and counting.
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I read your context in the room and between sessions — what has changed at 3, 6, 9 months, where misalignment is forming, what next move re-aligns. We co-create for the complexity you are navigating this week. We re-adapt to your specific situation with constant feedback loops.
EXPERIENCE
25+ years as corporate CEO and Chairman across multi-market operations — including six acquisitions integrated at scale and organisations exceeding 4,000 employees.
65 CEOs across 25 countries in the last two years as sparring partner.
WHAT CHANGES
Founder spent years grinding three businesses to break-even, endlessly firefighting. Board and investors interpreted this as diligence and commitment in a challenging environment. 30 days later: core fixes done, 60 days: growth capital raise closed, 90 days: hitting profit, two A-team CEOs hired. Now driving ambitious growth.
The strongest technical problem-solver in the corporation — internal focus: exactly what was holding the business back. 60 days later: delegation architecture built, hard people calls made. 90 days: stakeholder alignment reset at group level. Scaling roadmap locked in. Now delivering growth.
A brilliant operator-scaler: achieved 20% CAGR over eleven years whilst being throttled by a risk-averse family board. Now finalising an MBO with institutional investor backing. What shifted: good performance hid real potential. Now unleashed.
A founder ready to walk away from her own business. 60 days later: recruiting a COO, structured and delegated operations. 90 days: driving new deals five times the current average client revenue, regional expansion started. The business had not shifted for 6 years. Now it has.
“Loic quickly identifies root causes and practical solutions. Sessions are robust, meaningful, and accelerate momentum.”
Chele Farley
Managing Director, Mistral Capital International (Investment Firm, New York)
“Rare to find someone who understands both corporate structuring and fast-growth entrepreneurship at CEO level.”
Tushar Jalan
Founder & CEO, Precom (Commodities Trading, Geneva)
“An invaluable sparring partner who challenges and elevates thinking at CEO level.”
Lander Isasi
CEO, 6IXTY8IGHT (E-commerce Retail, Hong Kong)
“Brings board-level acumen and clarity in structuring the next phase of growth.”
Monica Hernandez
CEO, MAS Global (AI Technology, Miami)
The CEO Inner Circle
A private weekly strategic note for CEOs navigating inflection.
The CEO Inner Circle
A private weekly strategic note for CEOs navigating inflection.